In 2005 I was approached by my husband to help decorate his listings. He had discovered that visually enhanced homes sold quicker and for more money and, as a result, had hired a local staging company to help. Things went ok, but he determined he wanted more control over the process to provide the highest possible client experience. After extensive research, followed by training from a certified staging trainer, we launched our own staging company.

Our initial goal was to simply stage my husband’s listings. Before long, however, other bay area Realtors, eager to have their listings look like my husband’s, began asking for their properties to be staged as well. Demand rapidly increased and our company grew as a result.

We were never content to simply place furnishings in a home: we wanted to understand the psychology behind it as well. As we watched potential buyers in our homes, we began noticing that, instead of simply walking through rooms, they began to take time to sit on the staged furniture to imagine themselves in that space. We witnessed buyers wistfully running their hands across the furniture followed by requests that we sell them the staging along with the home.

Through our process of learning we discovered the powerful impact professional staging can have on a buyer’s emotions. We also determined that the longer we could keep a potential buyer in a home, the higher the chances they would write an offer. As a result, we began enhancing our staging to capitalize on this reality, working hard to ensure that the staging resonated with the tastes of the buyers most likely to visit.

Almost 20 years later, we continue to grow and adapt, enabling us to effectively partner with real estate professionals to maximize the potential of their listings. Flowing out of our policy of owning all our inventory and constantly refreshing our items to stay current with developing market trends, we have earned the respect and admiration of many of the top realtors in our area.